Preferred Hotels & Resorts

Stand number A11, UK & International

Visit Preferred Hotels & Resorts on stand A11 and learn more about our 650 independent hotels.

Attend CHS Birmingham so you can meet us in person and find out more about us and how we can help you.

Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 700 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. With more than 250 associates based in over 20 countries – including over 60 dedicated global sales professionals – the company brings competitive advantage to hotel owners, operators, and management companies, supporting the goals of its member hotels by providing strategic group, corporate, and leisure sales, integrated marketing solutions, comprehensive revenue management, global connectivity through reservations services, progressive distribution technology, and individualized guest support.

Preferred also operates I Prefer Hotel Rewards, the world’s biggest loyalty program for frequent travelers, meetings and events planners, and corporate travel buyers, who favor the independent hotel experience. With a focus on flexibility, I Prefer extends personalized and value-rich benefits through its points-based redemption model, including cash-value reward certificates, exclusive member rates, monthly consumer offers, and desirable amenities at more than 650 participating properties worldwide. Complimentary to join, I Prefer has more than 3.8 million members currently enrolled.

Visit the Preferred Hotels & Resorts stand at A11 to connect with your passionate Global Group Sales UK team Tessa Whalley and Mark Beverlo who are ready to provide comprehensive solutions for your MICE needs.

Floor Plan

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