In true CHS style, our focus at CHS Birmingham’s Education Programme will be direct and to the point, looking to answer two key questions;

  • What do we need to know?
  • Who do we need to be?

Featuring Speakers from across the corporate, agency and association worlds, the seminar programme will be split between high-level strategic thinking, and impact learning sessions that look to prepare visitors for their own business and personal futures.

Millennium Point

A BIG THANK YOU to our Education Partner Millennium Point!

Doors Open

Let’s get the Show started!

09:00am, The ICC, Birmingham


Panel Session

A New Event Model: The Changing Finances of Event Organising

09:45am – 10:30am, Main Seminar Stage

The industry has changed and it’s no secret that the way we organise events will be different in a post pandemic world. However, what are the financial changes that are influencing the day-to-day act of planning events. From commercial events needing to make money, the involvement of insurance and risk assessments, to the creation of new financial models. How and why will these effect sustainability, the move to hybrid and how venues are chosen and booked.


How Brands Activate at Major Events: Looking Forward to the Commonwealth Games with DRPG

10:45am – 11:15am, Main Seminar Stage

DRPG’s Creative Director, Ryan Philips, and one of the company’s Senior Account Manager’s, Mitch Perry. The session will include unique insight from the agency that was recently appointed official promotional event services provider to the Games.

Industry Meet Up

DW Live – but not as you know it!

11:00am – 11:30am, Stand B4

Tune into the DW Facebook group at 11.00am when Neil & Dom will be hosting a mini DW live session live from CHS Birmingham. The guys will be interviewing attendees to give you a flavour of the show in their unique style!


How to Make an Impact – in this Virtual World

11:30am – 12:00pm, Main Stage

Are you confident on camera, tech savvy and able to drive your career forward via a video lens?

Good News…you can be even more successful in the virtual world, if you know how!

This masterclass is full of easy-to-adopt tips that will help you look, sound and feel confident on camera (with flattering angles that cost you nothing!)

Esther’s fun and practical session will help you…

– Ace remote meetings & events with ease
– Be more tech savvy even if you’re no techie
– Be more visible (get noticed for the right reasons)
– Turbo charge your career
– Learn tips TV professionals use to help you succeed on camera
– Look, sound and feel confident
– Build your professional network (even when you’re not face to face)

You’ll also got the chance to take away a free download of Esther’s audiobook.

Speaker, award winning author and personal impact expert, Esther Stanhope has helped Hollywood stars (George Clooney), Politicians (Bojo) and Business Execs (Deloitte, Barclays, Societe Generale) all over the world radiate charisma.

She knows how to help YOU look, sound and feel confident & professional via the video lens so you can make an impact and engage your audience.

She’s clocked up around 12,500 hours of live broadcasting at the BBC, has coached around 8000 business execs to have more impact and has spoken at over 120 virtual events around the world since lock down!

Based in Spitalfields, London, she’s married to a film director, has 2 kids, and plays the alto saxophone. Her latest Podcast guest is Melinda Messenger and it’s out now.


Driving Your Career- The Do’s and Don’ts !

1:30pm – 2:00pm, Main Stage

Abigail has had a varied career as a PA and EA, with many high and low points along the way. From starting in a totally different sector, to winning awards, join her along her career journey for insights and understandings on life as an Assistant- what to do, what not to do, and how to do it better in the future. Come away with key understandings of the good, the bad and the ugly in the career of an EA; what to watch out for, how to learn from mistakes, and how to create your own opportunities.

Abigail Jones is a career Executive Assistant, winner of PA Life Club PA of the Year 2019 and Miss Jones PA of the Year 2018, shortlisted for Anderson Hoare PA of the Year 2019, Outstanding Achievement, EA of The Year 2018, London PA of the Year 2017, PA of the Year 2016. She was featured on the cover of PA Life Magazine and is a regular contributor to it, and has also been featured on panel shows, key note speeches, articles, summits and workshops with the European Executive Assistant Conference, The Global PA Association, Practically Perfect, LCCI PA Club and SecsInTheCity, and is an Ambassador for the Assistant Network. With three degrees in the Arts, she started her career working in the art world, before moving into healthcare, charity, law, fashion/Luxury Retail sectors and is currently an EA at Facebook. Abigail specialises in working at ‘C suite’ level, and is passionate about encouraging PA’s to get the most of out their careers, giving women and equal voice in the workplace, and developing skill sets to make the most of the role of Executive and Personal Assistant. She also provides professional coaching and mentoring to individual EAs and PAs and as well as corporate groups.


What is the New Model for Agencies

2:15pm – 2:45pm, The ICC, Birmingham

An agent’s perspective. How has the last 18 months changed the way agencies work … forever; how have they evolved, how are they now looking to take things forward and what can we learn about the events we’ll be organising in the future. What is the agency outlook, both from a Brief 2 Event perspective, and through the eyes of the HBAA.


Gravitas: How to Get Your Message Across with Confidence & Assertiveness

3:00pm – 3:30pm, Main Stage

What does it take to get your voice heard, with clients, colleagues and teams? Gravitas is a crucial skill for business success. People who access their personal gravitas build stronger relationships, handle challenges more effectively and communicate with greater confidence and assertiveness.

In this keynote, developed especially for event planners, agents, venue finders and EAs/PAs, TEDx speaker and Business Coach Antoinette Dale Henderson reveals the six qualities that people with gravitas share and presents a model that enables you to develop your own gravitas.

Packed with with practical, real-world techniques from her book, Leading with Gravitas, you’ll come away with a clear understanding of the steps you can take to communicate with confidence and assertiveness, as well as:

  • Increased self-awareness relating to your leadership brand, personal impact and how to enhance your gravitas
  • Techniques for communicating authoritatively, when networking, presenting, during meetings and one-to-one
  • Insights on how to make an impact through your body language, voice, image and style
Panel Session

I’m still standing!

3:45pm – 4:30pm, Main Seminar Stage

A special session to end the Show where we share stories of resilience and success of how our industry has overcome the last two years. this is a really special session for us where we want to celebrate YOU and to toast our wonderful industry with a cheeky tipple.

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