A New Event Model: The Changing Finances of Event Organising

Toby Lewis, CEO of Live Group, has over 25 years’ experience in the communications and events industry. Driven to remain on the cutting-edge, Toby pioneers practices which foster real engagement at Live Group’s events. Through the deployment of sophisticated comms strategies and engagement technology, Toby ensures Live Group continues to evolve, delivering the most compelling service possible for their clients.

Pre-COVID, Toby identified a need to rethink how we approach event audiences, with a focus on driving engagement across the event lifecycle. This has helped transform how events are run and has enabled Live Group’s clients to reach a raft of different audience types.

Now, Toby is turning his efforts towards the development of blended events, tackling the issues of sustainability and accessibility. These efforts will help establish a carbon-neutral events industry, which enables new voices and a more diverse, inclusive audience base to come to the fore.

Under Toby’s leadership Live Group has won a clutch of coveted industry awards, and his advice on complex events is sought after in the UK and abroad by organisations ranging from charities, medical associations and government departments.

Toby works closely with clients to help them incorporate positive behavioural tactics into their long-term comms strategies, achieving measurable, real engagement, and profound levels of responsiveness.